INTERNATIONAL BUSINESS PLANNING

(Prepared for Audencia Nantes,ESSCA Angers)

Covers startup/growth of small firms & international expansion of larger firms

*INTRODUCTION

Planning and other Management processes

International or National Operations

Businesses Large or Small

Case Study:Sam Poole

*PLANNING

Four types of Plans

The planning process

Involvement,resistance etc

Project/action planning

Example:Emerson Electric

*BUSINESS PLANS FOR NEW START UPS

Sequential Activities,Contents & Realisation

Support elements:Marketing,Location,Aids

Support elements:Financial Aspects

Case Study:Mary Adams

*GROWING THE SMALLER FIRM

Expansion stages

Exporting

Other options

Case Study:Burton Walls

*DEVELOPING INTERNAT OPS FOR LARGER FIRMS

Range of options:alone or with partners

International,multinational,global,transnational

Overseas investment & Location

Management roles in the organisation

Travelling roles for new projects

Globalisation Video

Case Study:B&K International

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Lecturer:Andrew Kilner,PhD,MBA

Email :rafme2000@yahoo.com

Website: www.rafme2000.com